We’re really proud to have worked on this fantastic ad for The British Red Cross, alongside Raw London who did the offline. Through use of nostalgic Super 8 archive footage and by allowing the viewer to listen into a heartfelt phone conversation, the ad gets to the very heart of how The British Red Cross are helping people in need during the unprecedented times we find ourselves as a result of the Covid-19 pandemic. The British Red Cross’s network of incredible staff and volunteers means they are uniquely placed to reach the most vulnerable in these fearful and uncertain times. We really hope this ad can help help bring in some important funds to help support them in their vital work.