RSPCA – This Week
We used the successful ‘This Week’ DRTV ad that we made for RSPCA as the starting point to create two ads for Facebook, to help the campaign reach a wider audience. The first was a more straightforward cutdown of the TV version, whereas with the second we focused exclusively on one of the case study dogs from the TV ad to illicit a more emotive response from the viewers.
Date:
December 14, 2021